Whom?

One needs to be inspired, to overcome the challenges of everyday life or to find the right partners. Another is developing an innovative technology or service, in which lies new opportunities. So a platform is needed where the missing pieces can fall into place.

At SMASH we inspire and make ideas into reality. One can find something new, while another can move forward. Together we can find something that at present doesn’t even exist. The shackles of everyday life can be stripped off for a moment to indulge in the flow of sport.

Why?

For us at SMASH, sport, exercise and well-being is the greatest source of passion and enthusiasm. That is why we are willing to work tirelessly, so that both playing and following sport should always be more fun and more rewarding.

We want to exceed the limits by bringing together the best ideas from sport and technology. The first of its kind in the world, we offer a meeting place where sports, passion and technology will find each other.

What?

SMASH is dedicated to sport, health, technology and start-ups. SMASH is an arena for curiosity, meeting and developing, where new perspectives, ideas and partners are waiting to be found. The arena caters for all sport, from elite sports to keeping fit as well as for spectators. At SMASH we develop sports and technology in an appropriate form of co-operation.