SMASH is dedicated to sport, health, technology and start-ups. SMASH is an arena for curiosity, meeting and developing, where new perspectives, ideas and partners are waiting to be found. The arena caters for all sport, from elite sports to keeping fit as well as for spectators. At SMASH we develop sports and technology in an appropriate form of co-operation.



For us at SMASH, sport, exercise and well-being is the greatest source of passion and enthusiasm. That is why we are willing to work tirelessly, so that both playing and following sport should always be more fun and more rewarding.

We want to exceed the limits by bringing together the best ideas from sport and technology. The first of its kind in the world, we offer a meeting place where sports, passion and technology will find each other.


One needs to be inspired, to overcome the challenges of everyday life or to find the right partners. Another is developing an innovative technology or service, in which lies new opportunities. So a platform is needed where the missing pieces can fall into place.

At SMASH we inspire and make ideas into reality. One can find something new, while another can move forward. Together we can find something that at present doesn’t even exist. The shackles of everyday life can be stripped off for a moment to indulge in the flow of sport.


What is Smash

Smash rocked the sports world for the first time on November 29th, 2016 at Kattilahalli in Suvilahti, Helsinki. Altogether, 400 participants from ten different countries participated the event.

In 2017 Smash changed a higher gear. The SMASH participants were represented by 79 startups, 30 investors, and different actors from sports and health genres. Altogether, over 500 participants representing 46 nationalities participated to the two-day event.


In 2018 the Smash headed abroad. The first ever Smash satellite event, SMASH London, was organized in May and "Eyes on China" event in June.

The third SMASH Helsinki was held in November with two pitching competitions, international speakers, two launches and first ever SMASH Partners' Day.

In 2019 SMASH is bigger than ever with three events. For the second time we go to London.  SMASH will host its first ever event outside Helsinki. The latest trends and innovations in sports and health technology will team up with athletics and the hottest start-ups on Monday, 10 June, the day before the Paavo Nurmi Games.



The miracle isn’t that I finished.
The miracle is that I had
the courage to start.

John Bingham







It is health that is real wealth and not pieces of gold and silver.




Arto Ahola

head of production
+358 400 938 666

Niki Honkasalo

production manager
+358 44 970 8175

Anu Haapalainen

+358 40 565 3946


Jukka-Pekka Vuorinen

chairman of the board
+358 400 626 567

Tommi Kolehmainen

+358 400 885 088


Jukka-Pekka Vuorinen

chairman of the board
+358 400 626 567

Arto Ahola

+358 400 938 666

Olli Ilmolahti

chairman of the board at
More On Ltd

Esa Niemi

director at
Niemi Yhtiöt

Mikko Vanni

CEO at
Lifestyle Invest