Winter technology innovations presented at GoExpo Winter

20 Sep 2018

GoExpo Winter is hosting a new innovation competition, which is open to winter sports startups and innovation developers. The GoExpo Winter Innovations competition will, in an unprecedented way, bring together the entire winter sports business and what is new in the field. The competition will be held on Friday 15 November at the GoExpo Winter fair at Messukeskus.  

GoExpo Winter Innovations is intended for companies with new products or services for winter conditions, whether related to hiking, downhill skiing or any other outdoor winter activity. A total of 25 companies will be selected for the competition shortlist, and all of these will be exhibited at a joint stand at the GoExpo Winter event. The 10 finalists, which will be selected by a jury, will pitch their entries to both fair visitors and the jury. The winner will be announced after all the presentations have been made. The fair environment enables startup companies to gather feedback from consumers, for example, to support product development.  

“GoExpo Winter Innovations brings together companies and organisations that would not otherwise naturally meet. Messukeskus wants to be a forerunner in highlighting new concepts and innovations, making them available to different stakeholders. At the fair, start-ups and other small players meet each other alongside larger companies in the industry, and also media representatives and consumers”, says the sales group manager at Messukeskus, Tanja Pasila.  

GoExpo Winter Innovations will be implemented in conjunction with Smash and the ISPO Munich international winter sports fair. Smash is a meeting place and a platform for presenting innovations in sports and exercise technologies. Smash brings together start-ups and growth companies, major companies, and organisations.

“Smash has been the first place in the world, and especially in Europe, where innovation in sports and health technologies has been made available for professionals and investors to consider. We are very excited about the opportunity to work together with GoExpo Winter to bring new concepts to the attention of consumers. Smash has been implementing new and innovative events for several years, and it is this expertise and experience that we will be bringing to GoExpo Winter. It’s great to see how we, together with GoExpo Winter, can put new concepts into practice and lead the way in sports and well-being”, says Juuso Ilmelä of Smash.  

Held annually, ISPO is the largest trade fair in the world for the winter sports industry. The winner of the GoExpo Winter Innovations competition will be awarded a stand at the ISPO fair, which is to be held in January 2020. This will enable the winner to showcase their expertise internationally.  

“Finland has what it takes to enable innovation. The level of education is high, and we have a comprehensive support system for early-stage technology entrepreneurs. We are a global leader in measurement and analytics, and our innovations are primarily focused on using technology to increase well-being. The overall goal is to get people exercising and feeling better”, says the producer of the GoExpo Winter Innovations competition, Miikka Neuvonen.  

GoExpo Winter is a winter sports event for active people who exercise on snow or ice, outdoors or indoors. The event will be held at Messukeskus in Helsinki from 15 to 17 November 2019. To be held concurrently with GoExpo Winter is the GameXpo game event. Tickets are available from the Messukeskus online store or at the entrance.  

More information:
Messukeskus, communications manager Riikka Luomanpää,
+358 50 540 4231,
IG: goexpo_official