SMASH Tokyo - Creating the Sport Tech Gateway between Europe and Japan

06 Oct 2021

Lahti Region is one of the most important centers of sports, events and sports expertise in Northern Europe. The region's strengths are world-class sports know-how and sport facilities combined with a superior location, strong industry expertise and long-term cooperation in the Asian market. These facts together give a unique role for the Lahti Region as a gateway between Europe and Asia.   

Recently launched Lahti Sport Hub is a meeting place for sports business, which combines the know-how of the international sports sector, creating leadership for Lahti in national sports exports. Lahti Sport Hub is made up of local Olympic Training Centers, companies, educational and research institutes and municipal organizations in the area. The business ecosystem, which is built around Lahti's sports facilities and expertise promotes local business, exports and research activities around sport & wellness technology and services, connecting national and international networks and partners.   

SMASH Tokyo, organized on 9 December 2021, will start the Gateway between Europe and Japan.  The concept will be developed into a permanent and year-round sports business startup accelerator and innovation platform that brings together the best know-how on a Finnish, Nordic, European and Japanese scale.  

SMASH Tokyo programme will be launched and registration will be opened in October.